Jack Sheperth

A successful series creates momentum. But once a series expands beyond three or four volumes, momentum alone is not enough. Structure becomes decisive. What begins as creative consistency can quickly evolve into subtle variation. And variation, when unmanaged, weakens long-term…

Why Publishing Brands Lose Equity Without Visual Infrastructure Scale Does Not Break Brands Growth feels like strength. More titles.More series.More formats.More visibility. But growth also exposes structural weakness. Without visual infrastructure in publishing, expansion multiplies variation instead of authority. And…